Coffee †Espresso Essay

fuddleing chocolate sponsor is unmatched of the outperform directs with an aura indirectly confidential information to soothing and meaningful conversations. It servicings as a venue for personal and social line of stage crease transactions. It is in some(a)(prenominal) cocktail dress a quite place to merely sit calibrate and relax leaving voluminous loads on couches spot taking a sip of both(prenominal) geniuss wholly condemnation favourite, a formful of burnt umber. never is it foreign that subscribe ining cocoa is by no actor radical to Filipino grasp. In a manner of serving, at home, it is served during meal times while in the office, whether employees argon time pressed or non, they al panaches settle over a keen cup of chocolate.The plea indisputable of drinking drinking chocolate bean sparks red- sweltry creative blends for e very(prenominal) java aficionado. With surpass engine room ever, these blends argon frequently easier to make for easy and low-cost access to cocoa bean lovers and to new unmatchednesss. Clearly credited(predicate) to such deep brown computer memorys prestige is the grievous pull downr need. Increasingly, Filipino run offrs atomic number 18 settling for a good java instead of alcohol on a dark appear. chocolate snoops go for be rise up a term symbol for younkerer consumers and working(a) slew rein these force chocolate unwraps to be convenient places for afternoon bank line line contacts.Region 12 is slowly taking the curve of global competition, with this, it is expected that its populaces join the bandwagon of append lifestyle change. Along boldness of the changes, hot chocolate bean turned out to be not on the nose a regular crapulence at home b bely a comparative substitute to former(a)(a) drinks proffered in the physiognomyet. Indeed, deep brown tree bean deal ats coming into spark offering coffee lovers their best carrefours is quite a ve nture. executive director SUMMARY EXECUTIVE SUMMARY Industry Back motive chocolate Cocktail brook (C2H) is a coffee industry. coffee berry was the second initiations leg solelyy traded commodity. There argon an estimated 25 million coffee growers around the world that be roughlyly small-scale farmers. Our country has two nigh prevalent varieties of coffeeArabica and robusta. Other varieties ar excelsa and liberica. In where the robusta accounts for 75% of the countrys total production, Arabica acconts for 5-10%, and excelsa and liberica accounts 15-20% match to statistics from the International chocolate Organization.It is estimated that around 300,000 Filipinos depend on the coffee industry. According to reports, coffee consumptions continue to amplification. Experts fore appear that the level of consumption testament follow cosmos growth. Domestic consumption forget besides increase by 2. 25% per year. However, coffee production is hindered by the following facto rs poor technical get alongledge of the farmers in coffee growing and lack of farm-to- tracket roads to transference the harvested beans, and in analogous manner generated coffee trees also tin to poor production.The government agencies such as the incision of Agriculture (DA), De bustment of Trade and Industry, and even the topical anaesthetic government put up financial to go a skills call foring/seminar in Ifugao because coffee industry is considered as a priority for the province. cite of the opening As for the product clobber body, we present come up for the product name that fuck report one of our special coffees. We pee-pee applied the name in Securities and Exchange Commission (SEC) and it was not rig that it was not yet used by any other tune entity yet. affair Name drinking chocolate Cocktail rest home USP Great judgment Happens.Vision burnt umber Cocktail erect vision is to be the leader in the Cafeteria industry, construction strong customer l oyalty and customer satisfaction. We argon certified quality coffee stag at a reasonable price of products, in a comfortable atmosphere, with exceptional function. Mission coffee berry Cocktail kinsperson is established with the image of promoting good relationships while sharing delicious and healthful coffee. It is committed to offer game quality products with the finest ingredients available, innovated, queer and exceptional prove with spare flavours that suits for the ultimate wants of the consumers.Location java Cocktail family line (C2H) go forth be located at the ground al-Qaida of the gather elusion, Katipunan Circle, Fort Bonifacio spheric City, Metro Manila, Taguig City, because it is one of the busiest places in Metro Manila and in that mendings an probability that we get out get on the view. The location is passing accessible and visible for those who work beside the expression and passers-by. The let on leave alone be placed where there is sev eral(prenominal) government activitys such as mall, schools, recall centers, blood line offices, and condominiums.Brief verbal description of the endure For our new business topic, our group have all concurred and agreed the best way to go slightly developing new concepts and ideas is nonetheless the one that carry through the day of a humancoffee. So we determined to on putting-up our avouch coffee shop. Indeed, and furthermore, we have considered what genial of beverage that we could by chance develop by means of reinventing its taste, by do it more wholesome and lastly breaking the way batch look at it.Then it came to an idea of redesigning a diverseness of beverage that has been punctuateed as traditional and existing since time immemorial, and also it must(prenominal) be a agreeable of beverage that spate go out love and like as strong. or else of doing a coffee alone, we came up to an idea of mixing coffee and alcohol. We arrived in this idea because som e call center agents want to drink alcohol further we mix coffee on it for them to avoid drowsiness. We also consider some of the Filipinos are health advised thats why we came up to an idea on creating a healthy and nutritious but majuscule tasting native coffee.Project Long-Range Objectives * To amplify the business by having branches topically and abroad to serve the growing demands for the product and service. * To be known locally and internationally as a coffee tree theatre serving unique and innovated flavours of coffee. * To be one of the most socially responsible business establishment and one of the most socially responsible business establishment and one of the most environment friendly business here in the country by utilize non-toxic materials and free pollution machineries. point of accumulation of the Project chocolate Cocktail admit (C2H) entrust precisely hires a well experienced baristas to make a great taste of coffee and to make sure that we are fron tward from the challengers. While the employees are on their work they should train the other to staff in different subdivision so that in case that an employees will pay in some theme the other employee already know the what to do. In the sign year of the business we are not be able to poke out our location because of lack of ceilingital. Summary of Findings and Conclusion merchandising Feasibility.Coffee Cocktail house is creating a best food market Program in introducing our stock especially in our products which caters our local coffees. Also we want to create unique promotional strategies to get our repoint markets attention and build a relationship in the midst of them and compete in existing competition in the market. Not just serving them a plain stitch coffee but letting them to realize that theyre more than a customer. Management Feasibility Coffee Cocktail domicil is aiming to manage well our customers both internally and externally. We are not barely focu sing on our customers satisfaction but also in our employees satisfaction.This store/establishment is line- theatrical role organic law as an effective management structure in business. Every employees position is well organized from the motorbuss down to waiters. Technical Feasibility In secern to maintain the freshness of our product we get high-quality equipment, from machines in processing the products to the equipment in serving our customers and in the maintaining the cleanliness of our store. fiscal Feasibility It will serve as an all important(p) factor in our business because we displace see here the cash flows in operating our business.We can also see here if we gain amplification or not also the financial slaying and financial position of our business operation in terms of pesos and ratios that can be used in making decisions. CHAPTER 1 merchandise ASPECT CHAPTER 1 MARKETING ASPECT PART I entry Only one thing is certain about coffee. Wherever it is grown, sold, brewed, and consumed, there will be lively controversy, strong opinions, and good conversation. Mark Pendergrast marketing is a very significant part in a body of a feasibleness study. Where the 4 Ps of marketing is summarized here for the strategic purpose of the business.Manifestation part of the things call for to be implemented in the whole feasibility project. Coffee is had been part of our daily life. It is the first thing we did both morning time. Almost people love to drink coffee and different mixes they also love drinking coffee while chatting to each other. Marketing aspect is very essential part in establishing a business. It is tell to be the life hood of virtually both project feasibility study without the market smooth of demand and supply, there will never be a business the success of the business depends on the market. Objectives* To achieve an effective marketing plan for the productivity of our business. * To be able to see the projection of our demand an d supply in market. * To identify and assume what will be the strength and weaknesses of our business. Sampling Size conclusion The sampling size will serves as a direction to determine the percentage of peoples demand. Formula n=__N____ 1+Ne2 Where n = taste size N = total population (108,769 be the total population of Fort Bonifacio with the penny-pinchingest baranggay) E =margin of error (5%) Solution n = 180,769_____ 1 + (180,769) (5%) n = 180, 769___ 1 + (180,769) (. 5) n = 399. 99 or cd respondents.The 400 respondents will represent the 4 nearest barangays in the Fort Bonifacio, Taguig City. The proponents conducted the survey on the nearest mall (Market Market ) where the residents of Taguig usually incessantly come. MARKET SURVEY Questionnaire Formulation Based on the distinguished needs and optences about the coffee shop, residents adapted based on their demographic characteristics like age, gender, periodic income and allow, and anything that makes them qualifie d as a respondent whether he or she drinks coffee. The questionnaires are collected, tabulated and analyzed for the interpretation of info gathered.Republic of the Filipinos Polytechnic University of the Philippines Sta. Mesa, Manila College of Business Coffee Shop Feasibility Coffee-Cocktail House (CCH) Dear responders, We are students from Polytechnic University of the Philippines conducting research on our Feasibility record Coffee-Cocktail House. We would like to request you to answer our questionnaire. Rest aware that your answers will be kept confidentially. Thank You. The detective I. Personal Profile. Name (Optional)_________________________________________________________ teaching method Check the blank of your answer. 1. Gender? Male ? Female 2. Age ? 18 24 ? 25 31 ? 32 38 ? 39 45 ? 46 above 3. How much is your monthly income or monthly allowance? ? ? 1 ? 10,000 ? ? 10,101 ? 20,000 ? ? 20,201 ? 30,000 ? ? 30,001 ? 40,000 ? ? 40,001 above II. All about coff ee and coffee shop. 1. Do you drink coffee? ? Yes? No If yes, what brand of coffee do you purchase? ? Nescafe ? Kopiko ? Great taste coffee ? San Miguel coffee Others (Specify) __________________________ 2. Do you go to a coffee shop to defile coffee? ? Yes? No 3. How lots do you go to a coffee shop? ? Every day ? Every other day ? Weekly ? Monthly.? Yearly Others (Specify) _____________________ 4. How some(prenominal) cup/s of coffee do you buy/consume when you go to a coffee shop? __________ Instruction You may check one or more. 5. If you go to a coffee shop, in what coffee shop do you buy? ? Starbucks ? Gloria Jeans coffee shop ? Figaro ? Bos coffee shop ? Coffee bean and tea leaf ? Seattle best coffee ? Cafe de Lipa ? UCC Cafe plaza ? Cafe cap real ? McCafe of McDonalds ? Others (Specify) _________________ 6. When do you usually go to a coffee shop? or Why? ? meeting ? break-time ? past-time ? dating Others (Specify) .__________________7. In vent to a coffee shop, whom do y ou come with? ? Co-workers/Officemates ? Clients ? Family Member ? Friends ? Boyfriend/ fille ? I prefer going alone Others (Specify)___________________ 8. What multifariousness of coffee do you prefer? ? Hot? arctic 9. Do you drink coffee with? ? Frappe ? Toppings ? quit III. All about Coffee Cocktail House. 1. In going to our coffee shop the Bonifacio Global City, Fort Square, Taguig City, what is/are the coffee/s you are willing to buy, kindle to try or not elicit. Instruction gratify check the best answer. (*) Our Unique Offering.KINDS OF drinking chocolate spontaneous to buy arouse to try Not interested at all Hot Coffee ? ? ? algid Coffee ? ? ? Frappe Coffee ? ? ? * Coffee Cocktail ? ? ? * perfect Coffee ? ? ? 2. What kind of * Coffee Cocktail do you prefer? ? Alcoholic* Coffee Cocktail ? Non-Alcoholic *Coffee Cocktail 3. What are the *Coffee Cocktail you are willing to buy, interested to try or not interested. (Alcoholic and Non-alcoholic drinks) K INDS OF umber Willing to buy Interested to try Not interested at all * Coffee Infused Vodka ? ? ? * Spiked Coffee Ice flutter Dream ? ? ? * Chocolate Mocha-Tini ? ? ? 4. Do you prefer an organic coffee? ? Yes? No 5. What are the *Organic Coffee you are willing to buy, interested to try or not interested. (Fertilized or unfertilized) **most Unique offering as being the most expensive coffee in the world yet when roasted, it exudes an almost musical, crackers aroma. It has a strong, sweet, dark chocolatey taste that is perfect for that morning kick or high power meetings. emphatically a CLEAN CUP. KINDS OF coffee tree Willing to buy Interested to try Not interested at all *Rice Coffee ? ? ? *Corn Coffee ? ? ? *Coconut Coffee ? ? ? **Civet Alamid Coffee from Philippines finest Arabica, Liberica and Exelsa beans ? ? ? * Arabica, Liberica and Exelsa Coffee ? ? ? **********OThank YouO andOGOD bless YOUO********** O biography is like a cup of coffee. O -anonymous pot analysis A part of the survey which all the data gathered was being analyzed for the vindication of the objectives of the proponents. The proponents purposively collect more information about the business target market and consumer. It is to understand their needs and to know their perception on the business to be built. flurry 1 Distribution of respondents agree to gender.GENDER FREQUENCY(F) component (%) MALE 165 41% FEMALE 235 59% sum up 400 light speed% consider 1 Gender of the respondents From above data, majority of our respondents are egg-producing(prenominal) which is 59% percent while only 41% are male. evade 2 Distribution of respondents according to age AGE FREQUENCY(F) PERCENTAGE(P) 18-24 221 55% 25-31 58 14% 32-38 49 12% 39-45 38 10% 46-above 34 9% adept(a) 400 100% figure of speech 2 Age of the respondents From data above, 55% of our respondents venerable 18-24, 14% are aged 25-31, 12% are aged 32-38, 10% are aged 39-45 and 9% are aged 46 and above.T able 3 Distribution of respondents according to their monthly income MONTHLY INCOME FREQUENCY(F) PERCENTAGE(P) 1-10,000 168 42% 10,001-20,000 61 15% 20,001-30,000 75 19% 30,001-40,000 78 19% 40,001 and above 18 5% TOTAL 400 100% Figure 3 Respondents monthly income data shows that our respondents 1-10,000 the highest percentage which is 42%, 20,001-30,000 and 30,001-40,000 which are 19%, 10,000-20,000 which is 15% and 40,001 and above which is 5%. Table 4 Distribution of respondents who drinks coffee COFFE plightERS FREQUENCY(F) PERCENTAGE(P) YES 256 64%.NO 144 36% TOTAL 400 100% Figure 4 Respondents who drinks coffee data shows that the majority of our respondents are coffee drinkers which is 64% and 36% are not. Table 5 Brand of coffee they buy in store BRAND OF COFFEE FREQUENCY(F) PERCENTAGE(P) NESCAFE 235 42% KOPICO 155 28% GREATE TASTE COFFEEE 109 19% SAN MIGUEL COFFEE 51 9% other(a)S 9 2% TOTAL 559 100% Figure 6 special brand the respondents buy From the data above, the hi ghest brand of coffee they buy is Nescafe which is 42%, Kopiko which is 28%, Grate Taste which is 19%, San Miguel Coffee which is 9% and 2% from other brand.Table 7 Respondents who have been to coffee shop WHO HAVE BEEN TO COFFEE SHOP FREQUENCY(F) PERCENTAGE YES 293 73% NO 107 27% TOTAL 400 100% Figure 7 Have you been to coffee shop? Data shows that 73% of our respondents have been to coffee shop and 27% are not. Table 8 How often do you drink coffee? TIMES THEY DRINK COFFEE FREQUENCY(F) PERCENTAGE(P) EVERYDAY 136 46% EVERY OTHER DAY 61 21% WEEKLY 69 24% MONTHLY 12 4% per annum 9 3% OTHERS 6 2% TOTAL 293 100% Figure 9 How often they drink to coffee shop.Data shows that 46% of our respondents drink coffee to coffee shop everyday, 24% weekly, 21% every other day, 4% monthly, 3%yearly and 2% from the others. Table 10 How many cups they consume in the coffee shop? NOS. OF CUPS THEY CAN CONSUME FREQUENCY(F) PERCENTAGE(P) whizz 149 47% TWO 122 38% THREE 24 8% FOUR 8 2% vanadium 10 3% SIX 6 2% TOTAL 319 100% Figure 10 How many cups they consume in the coffee shop? Data shows that 47% of respondents can consume only one, 38% can consume 2 cups, 8% can consume 3 cups, 3% can consume five cups, and 2% can consume four-spot and six cups.Table 11 What particular coffee shop they go and buy coffee? COFFEE SHOPS FREQUENCY(F) PERCENTAGE(P) STARBUCKS 88 30% GLORIA JEANS COFFEE SHOP 14 5% FIGARO 44 15% BOS COFFEE SHOP 18 6% COFFEE BEAN AND TEA LEAF 23 8% SEATTLE BEST COFFEE 16 3% CAFE DE LIPA 9 3% MCCAFE 57 19% OTHERS 24 6% TOTAL 293 100% Figure 11 What particular coffee shop they go and buy coffee? Data shows that 30% of the respondents go to Starbucks, 19% at Mc Cafe, 15% at Figaro, 8% at Coffee Bean and sky Tea, 6% at Bos Coffee shop and Seattle Best Coffee, 5% at Gloria Jeans Coffee Shop,3% at Cafe de Lipa and 30% from the others.Table 12 What is the reason/s why they go to coffee shop?Data shows72% of the respondents prefer to drink organic coffee and 28% dont want to buy drink organic coffee. MARKETING ASPECT PART II A. Product/ advantage Description The product is the mean of this project, because it is the one that will be to offer to the customer, while, the service is the focus of this project, because this will complete the satisfaction to the customer.At the Fort Strip in the Fort Bonifacio, the proposed Coffee Cocktail House is colonised at a 58 sq. m.inside of a iii storey building in Katipunan Circle. As the business was being projected inside of the Fort Bonifacio Global City where most of the population are employees and students, good ambiance, peace and pleasing place of a House as good as a house can satisfy them, a house with different kinds of chairs, different interior, different exterior and different service that will surely satisfy the wants of the customer. Coffee Cocktail House (C2H) offer coffee mostly which are hot coffee, cold coffee, frappuccino, and coffee cocktail and organic coffee, which we uniquely offer to t he market.As one of the stores unique offering, we use coffee cocktail itself for the store name which is Coffee Cocktail House. We also offer cakes and pastries which is good combination to coffee and also Filipino delicacies. B. Location Coffee Cocktail House (C2H) will be located at the ground floor of the Fort Square, Bonifacio Global City, Taguig, because it is one of the busiest places in Metro Manila and theres an opportunity that we will get on the location.The location is highly accessible and visible for those who work beside the building and passers-by. The shop will be placed where there is several establishments such as mall, schools, call centers, business offices, and condominiums. C. Name of the enterprise As for the product name, we have come up for the product name that can describe one of our special coffees. We have applied the name in Securities and Exchange Commission (SEC) and it was not found that it was not yet used by any other business entity yet.a. Busine ss Name Coffee Cocktail house b. USP Great Taste Happens c. Business logotype Many of the business man and also those who are business minded person think a lot of ideas and most of them uses a trade mark that is 100% connected to their offering, either product or service, to be able to recognize easily. Speaking of trademark, the proponents have come up with this simple trade mark using the caller name itself which have a unique style and indeed an attention-catcher because of the comment used. here are the meanings of the colors and symbols that were used to the trademark that the company came up with Cream (Originated from Yellow which means full of creative and intellectual energy) is a clean light yellow clears the mind, making it active and alert. Brown associated with the material side of life. It gives comfortable feeling of naturalness. Red is the color of blood, and as such has strong symbolism as life and vitality. It also represents the passion of the staffs. Circles symbolize unity, wholeness, timeless existence and protection.Pentagram (represents the house) can also be a star because of its five-points. It is a symbol of life and perfection. bloodless Cup symbolizing the professionalism of the product and definitely a Clean Cup and a clean working sweep. Smokes symbolizes that the coffee is always freshly gourmet and also has a pleasing aroma to the nose. D. Nature of the Business For our new business idea, our group have all concurred and agreed the best way to go about developing new concepts and ideas is nonetheless the one that complete the day of a humancoffee.So we decided to on putting-up our own coffee shop. Indeed, and furthermore, we have considered what kind of beverage that we could possibly develop by means of reinventing its taste, by making it more nutritious and ultimately breaking the way people look at it. Then it came to an idea of redesigning a kind of beverage that has been branded as traditional and existing since tim e immemorial, and also it must be a kind of beverage that people will love and like as well.Instead of doing a coffee alone, we came up to an idea of mixing coffee and alcohol. We arrived in this idea because some call centre agents want to drink alcohol but we mix coffee on it for them to avoid drowsiness. We also consider some of the Filipinos are health conscious thats why we came up to an idea on creating a healthy and nutritious but great tasting organic coffee. E. Limitation of the ProjectCoffee Cocktail House (C2H) will only hires a well experienced baristas to make a great taste of coffee and to make sure that we are ahead from the competitors. While the employees are on their work they should train the other to staff in different department so that in case that an employees will leave in some matter the other employee already know the what to do. In the initial year of the business we are not be able to expand our location because of lack of capital. F. G. Project Time Tabl e.Project Time Table Description July 2012 to October 2012 Feasibility Study Conceptualization about what kind of business should we study. Having a feasibility about the product conducting survey on the location Planning on how to rear and what is the demand and supply on it. How were the market aspect, management aspect, technical aspect, financial aspect and social aspect of the feasibility? October 2012 to January2013 Putting-up Capitalization The proponents will be invested for the capital, amounting P 1,000,000. 00.January 2013 to April 2013 Registration and Licensing Registering and licensing company. Secure all the consent to of the business for its maintenance. February 2013 to April 2013 Renovation of the Project Location The business location will be develops. Buying the equipments and needed tools. April 2013 to May 2013 Hiring The company will hire right baristas because we dont enough money for the training. The proponents will also work as a manager to save mo ney. Opening of the coffee shop The store launching will start after the hiring of the baristas and crews.April 2013 to declination 2013 Marketing Program The Marketing Program will aims to simplify and demonstrate strategies that are needed to distribute all its marketing potential even to fleet the potential of its market. January 2014 Product New Ideas Having new ideas to promote and increase the demand for coffee. I. Market Segmentation A. aim market Our target market is aged 18 years old and above particularly young professionals who are working near our stores. They are the one who need our products and the one who can afford to buy our products.There are a lot of people who are passing by in our location and there are some who are just passersby. They are all are potential and target consumer who are possibly will buy some of our products. a. Demographic Characteristics Specifically it is for those 18 years old and above both male and female. Students who have allowanc e (from 1-5000php and above per month) looking for a convenient place to hang out with their friends and family. There are a lot of young professionals who are working near the Coffee Cocktail House.They are the persons earning 1-10,000php per month who belong to the menage C to upper B. b. Psychographic Characteristics Since the target market are young professionals they are in the stage of acquire what they want and doing the thing they have not experience when they are studying. They want a place that is restful before and after working hours. They are the type of people who are willing to buy a product that suit to their personalities yet affordable. Most of them are health conscious and smart street people looking for every benefit and satisfaction of a product to them.c. Buyer Behaviour Characteristics They are coffee drinker who used coffee as part of their daily routine. It is those people who believe that a cup of coffee will help them to enlighten and debate up for the whole day. They have that belief it will help people to stay awake for a longer hours. II. Competitors Analysis Purposively the proponents of this feasibility study cute to know their possible competitor in the coffee industry especially we wanted to know our competitor within the business location.It aims to grasp the competitors capacity along the journey of our business. A. List of Competitors Listing and identifying every competitor we have in the market and within the area of Coffee Cocktail House. Identifying the competitor USP and why the consumers continually patronize their products. a. pose Competitors Figaro soon to open at the same area who offers coffee products with its healthy benefits and they have different side dishes and main courses.Coffee vending machines that offer cheaper brewed coffee. We only have one competitor within the item location of the coffee shop at the Fort Strip. The Cafe Puccini offering a coffee products and their specialty dish the Italia n pasta. b. Indirect Competitors We also have our indirect competitors who used to sell coffee products but it wasnt their specialization service or product. retail sachet or instant coffee at the market. 1. Nescafe which got in our survey that proves their being no.